When we’re writing web content, we have to keep many
things in our mind. At first, always start
with keyword research for SEO. Keyword stuffing is the next thing. Although SEO should always be a focal point, if we
stuff keywords into our copy we’ll negatively impact the readability of our
content, its known as the conversion rate and how well it ranks in the SERPs.
If we stuff keywords into our copy, readers will bounce off the page and search
engines will slap us down. Always
hyperlink to our sources is the main thing to be done.
When we reference another website’s content, make sure we
hyperlink back to that site. Make
the reader happy for our best content. If we’ve read tips about writing for the web before, we’re probably
familiar with the term passive voice .The passive voice happens when we switch
the subject and object in a sentence. If we’re writing the next Great American
Novel, it’s okay to end paragraphs when pauses seem natural. Writing for the
web, however, is a whole different world.
Put simply: keep it short can attract others. Every
single page on our website should link to other pages, not only does this help us boost the rankings
of the pages we link to, but also gets users hopping around on our site and
spending more time there. Most writers will keep this in mind when creating web
content, but what they’ll often forget to do is revisit older posts and pages
to update them with new links, but it’s the most wanted thing here. Set a
Google Calendar alert for our self so we’ll remember to do this once a month. SEO
is really all about ripping apart raw data and seeing what ROI we can pull out
of it.
When it comes to analyzing the keywords and traffic data
of any website, it’s really easy to get lost in the analytics. This is
especially true when it comes to certain SEO tools out there that either
bombard us with data. Alternatively, there are other tools that don’t show us
the raw data at all: instead, they break everything down into their own
proprietary system. All of the big analytics include what keywords we’re
ranking for, how many backlinks we have, what our competition looks like, and
what the total ad value of your keywords amounts to etc. Our content writing should always offer value to the
reader in terms of insightful ideas and actionable tips. But if we really want our
site to earn repeat traffic and rise in search engine rankings, develop the
accurate content. Having excellent copy on our website is one of the
easiest ways to grab the attention of new visitors and keep them coming back. For more
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