“SEO” refers to search engine
optimization which means here the process of
optimizing a website and so that people can easily find it via search engines
like Google. Search Engine Optimization, is also called the process of
enhancing a website to better the chances of it ranking highly in the search
engines. What many people often do not know about Search Engine Optimization is
that the goal is not to create a perfect site. But to create a site that is
less imperfect than the competition. Combining
SEO and Web Design is challenging due
to many factors. There are constant battles between the design, the content,
the programming, the marketing, and the likewise optimization techniques. Here,
the designer must respect that the site he or she is designing will eventually
be optimized.
Therefore, there to be additional space needed for
content and also the programmer must be flexible to accommodate the various
calls to action provided by marketing as well as the optimization techniques
involved. There would be SEO specialist who should communicate with
the design team and the programming team to orchestrate a smooth transition
from Web Development to SEO Web
Design. The search engine should see the optimized site as more relevant. This
is not necessarily. The optimized site is of a higher design aesthetic or is
more functional than its competition and it also highlights the positives and
eliminates as many negatives as possible.
Web Design
is the process of creating an online presence for an individual, group, school,
business, government, or other entity. Web Design has evolved over the years
from simple HTML to complex processes and scripts such as Ajax, Javascript,
XML, PHP and MySQL. While there are many options to build a website, taking the
time to have a well thought out, well designed, and well marketed web site is a
proven path to success.
The
search engines have likely already begun to index the non-optimized site and
also to create their initial scoring of its relevance, and this is their first
impression. A better way of tackling this issue is to design and develop
a website with SEO techniques incorporated from the very beginning as soon. While
we could still hire an outside SEO firm to communicate these techniques to a
web development company, it would save even more time and money to hire eLink
Design. For more
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